.avif)
Monkland Tavern has been a cornerstone of Montreal’s dining scene for over 30 years, known for its welcoming atmosphere, inventive dishes, and strong community ties. While its reputation thrived offline, its website didn’t fully capture the restaurant’s story, nor did it serve as a tool for driving business growth.
The Monkland Tavern team approached Pixelite looking for a modern website redesign with e-commerce capabilities to sell branded merchandise. However, beyond a simple refresh, we saw an opportunity to strategically enhance conversions, elevate brand storytelling, and create new revenue channels through their digital presence.
We used the following steps from our website transformation process to move forward:
Guided by 3 core goals, we optimized key pages for search visibility to reach the right audience. With a user-centered approach, we designed intuitive navigation, compelling visuals, and frictionless booking flows, while developing a responsive, high-performing website tailored to Monkland Tavern.
We focused on guiding visitors toward reserving a table from the moment they land on the site. The homepage opens with a clear, compelling call to action that sets the tone and directs attention. Just a few mouse scrolls below, a curated selection of guest reviews reinforces trust and captures the spirit of Monkland Tavern — not just great food, but a warm, memorable experience worth booking. Together, these elements create a seamless path from interest to action.
To boost private event bookings, we created a dedicated landing page that clearly showcases Monkland Tavern’s offerings for special occasions. Previously, there was no centralized place for inquiries, which made the process fragmented and confusing. The new page includes an easy-to-use custom form that streamlines inquiries, guiding potential clients smoothly from interest to booking. This focused approach not only improves user experience but also helps capture more qualified leads for the events team.
.avif)
One common challenge many restaurants face is relying on PDFs to showcase their menus online. This often frustrates visitors who want a quick, easy-to-read experience and can negatively impact SEO performance. For Monkland Tavern, we designed a fully integrated, visually appealing menu directly on the website that’s easy to navigate on any device. This approach not only enhances user experience but also improves search engine visibility, making it easier for potential guests to discover and explore their offerings.
Our strategic redesign led to measurable improvements in engagement and conversions. With a refined digital presence, Monkland Tavern now has a website that not only reflects its brand but actively drives business growth.
More website visitors converted into reservation bookings after the website redesign compared to before.
Private event inquiries tripled within three months compared to the old website.
Users spent significantly more time on the website, showing stronger engagement with the Monkland Tavern brand.
Conversion rates increased sevenfold compared to the previous site, meaning the new website works harder for the business.
.svg){kind=small}
Let’s talk about how we can take your website from "good enough" into a digital tool that actually sells.
.png)
.svg){kind=small}
