Visual Design That Connects

Fonts, colours, layout, and vibe are all chosen with your audience and goals in mind. It's about making your audience feel something, trust you, and take action.
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Start Your Journey to A Beautiful Website

This isn’t a "choose your theme" kind of deal. Every visual decision we make is rooted in your brand’s voice and your users’ needs.

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Your Brand in Pixels

We take your Structure and turn it into a cohesive visual system that matches your brand.

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Layouts That Guide the Eye

We design for flow and function, making each interaction feel seamless while keeping conversions in focus.

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Mobile On Our Mind

About half of your audience is on mobile, so we design with small screens at the forefront.

Portrait of Arianne Handelman

Arianne Handelman,
Designer + Founder

Been There. Designed That. 
100+ Times.

“After designing and launching over 100 websites in the past 7 years, I’ve learned what makes people click and what makes them bounce. I bring that experience to every website, along with a real love for helping others succeed. When your website wins, I feel like I do too.”

Visual design isn’t just about looking good — it’s about making people feel something when they land on your site. We craft layouts, colours, and styles that reflect your brand and guide users to take action. It’s the difference between a site that just exists and one that connects, builds trust, and converts.

Whether you need a full redesign or a visual refresh, we’ll bring your brand to life with intention.

What’s Included in Your Visual Design Direction

Your visual design direction is crafted to reflect your brand, resonate with your audience, and support your goals. From colours and typography to layout and feel, every element is chosen with strategy and style in mind. You’ll walk away with clear visuals and guidance that help your site look polished and perform with purpose, all ready to build or hand off to your team.

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A custom homepage mockup that sets the tone and style

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Typography and color palette tailored to your brand

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Layout suggestions that balance visual appeal and usability

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Style guidance for buttons, icons, and image use

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A clear next step: move into Build, or hand it off to your team

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Your site feels off-brand or generic

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You want a modern, cohesive visual style

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Your website is over five years old and it shows

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You're launching or rebranding and need a fresh look

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Your design isn’t connecting with your audience

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You want your site to look as good as it performs

When is Visual Design Direction Necessary?

If your site looks dated, lacks consistency, or just doesn’t feel like your brand, visual design direction can help you level up. Styles change quickly online, if your website is over five years old, chances are it’s sending the wrong message. Whether you’re starting fresh or refining what you have, getting clarity on how your site should look builds trust, drives action, and sets the tone for everything that follows.

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How Much Does Visual Design Direction Cost?

We believe in flexibility. You can have us focus on just your visual design, or use it as a step in a Full Website Transformation.

Visual Design Direction

Starting at
$500
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A collaborative session to understand your brand, goals, and audience.

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A moodboard that captures tone, style, and personality.

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Visual direction for layout, typography, color, and imagery.

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A homepage mockup to show it all in action.

Visual Design + Structure

Starting at
$900

We bring together strategy and visuals by turning your site blueprint into a homepage mockup with strong visual direction for the rest of your site.

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Our 5-Step Website Transformation

Frequently Asked Questions

Do you follow brand guidelines?

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Yes, if you’ve got them. If not, we’ll build a style that can serve as the foundation of your brand moving forward.

Can I request changes?

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Of course. This is a collaboration. We’ll give you mockups, explain our decisions, and make tweaks based on your feedback.

Do I get design files?

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Yes. You’ll get the final designs, and we’ll talk about how they’ll be handed off for build, or we’ll move straight into the next phase if we’re building it for you.

I have a logo already. Can we use it?

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Definitely. We’ll build around your existing brand assets to make everything feel cohesive and intentional.

Ready for a Refresh?

Let’s talk about how we can take your website from "good enough" into a digital tool that actually sells.

Schedule a Call
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Made for humans, by humans