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We go deep into your business, users, and goals to create a strong, conversion-ready foundation.
A collaborative session where we get aligned on your business goals, ideal users, and market landscape.
We review your current messaging and offers to identify what makes your business unique.
We analyze competitors, keyword trends, user behaviour, and signals favoured by Google and ChatGPT.
We create a sitemap and wireframe designed to guide visitors smoothly toward your business goals.
We outline your content’s structure and key messages to connect directly with your audience.
We craft your brand’s online voice and story to make your website truly reflect your business values.
“After designing and launching over 100 websites in the past 7 years, I’ve learned what makes people click and what makes them bounce. I bring that experience to every website, along with a real love for helping others succeed. When your website wins, I feel like I do too.”
Our structure & strategy process is all about people, not just data or reports. We dive deep into how your visitors think and what your business truly needs. Then we turn those insights into a clear, website blueprint designed to grow your site and your sales.
Whether you want just the strategy or prefer us to help with the next steps, we’re here to support you every step of the way.
Your site structure and strategy revamp is backed by research and tailored to your business, industry, and audience. We combine usability, SEO, and messaging strategy to build a layout that flows naturally and reflects your voice. Everything is clear, actionable, and delivered within 5 to 10 business days.
A custom site map built for usability, SEO, and your goals
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A wireframe to visualize how the site flows
A strategy doc that maps messaging, tone, and structure
Keyword recommendations and basic on-page SEO guidance
A clear next step: move into Design, or hand it off to your team
You have no idea what should go on your homepage
Your current site feels like a messy closet
You’re launching something new and want to do it right
You know SEO matters, but you’re not sure where to start
You want your site to speak to the right audience
If your homepage feels cluttered, your messaging is unclear, or you’re not sure how to organize your content, a site structure revamp can give you the clarity you need. It’s especially useful when launching something new or trying to improve SEO without guessing. Whether you’re working with a team or going the DIY route, a strong foundation sets your website up for real results.
We believe in flexibility. You can get just the structure plan on its own or use it as a step in a Full Website Transformation. The choice is yours, and there’s no pressure.
A website audit and focused collaborative kickoff to align on your goals and audience
Deep dive into your current messaging and unique value
Competitor, keyword, and user behaviour research
A clear blueprint including sitemap, wireframes, and content plan
We turn your structure blueprint into a clear homepage mockup with strong visual direction for the rest of your site.
We map out your site’s ideal structure and content based on user behaviour, SEO, GEO, and your goals.
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Structure is the brains. Design is the beauty. Before we start picking colours and fonts, we figure out what your site should say, how users should move through it, and what actions we want them to take. It’s the difference between guessing and actually making a site that works.
Sure. You can also build a house without a blueprint. But it’ll be confusing, probably won’t have a door, and the kitchen might be in the garage. Structure strategy makes sure the final product makes sense for your users, your goals, and your content.
Yes, especially if that website isn’t converting. This phase will help us figure out why and what to do about it. Even if your current site has good bones, we’ll find ways to make it stronger.
Nope. That’s our job. We’ll do the keyword research, figure out what pages should target what terms, and guide the structure around what helps you rank and convert.
You’ll walk away with a strategic plan for your site, and we can move straight into Design from there. Already have a designer or dev team? We’ll package it all up so they can hit the ground running.
Let’s talk about how we can take your website from "good enough" into a digital tool that actually sells.
Made for humans, by humans
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