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MTL Craft Cocktails had a strong reputation in the Montreal mixology scene, but their website wasn’t doing their brand justice. With multiple offerings, from mixology workshops to premium bar services and house-made syrups, the site lacked cohesion and clarity. Visitors couldn’t easily understand what was offered, and different audiences had trouble finding their way. On top of that, content wasn’t structured to perform well on search engines or tools like ChatGPT.
We saw a clear opportunity to elevate the brand through a more refined online presence. By crafting a site that communicated professionalism and polish from the first click, we aimed to build trust with new visitors and increase the perceived value of the offerings, especially for those landing via organic search. The goal was simple: help more users feel confident investing in a premium experience.
We used the following steps from our website transformation process to move forward:
Guided by 3 core goals, we designed clear user pathways for easier service discovery, built a seamless e-commerce store for syrups, and created a fresh, cohesive brand identity to appeal to both event planners and casual hosts.
To support MTL Craft Cocktails' growing offerings and position the brand for more premium clients, we created clear and distinct user flows for every type of visitor. The homepage now guides users through three core paths: mixology workshops for team building and celebrations, bar services for events of all sizes, and an online shop for their signature syrups. Each path is designed to speak directly to the user’s needs while elevating the brand’s perceived value. Highlight sections like “Sip, shake, bond” build trust through social proof and make it easy for visitors to understand what’s offered, why it’s worth the investment, and how to get involved.
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We transformed the syrup shop into a polished e-commerce experience that supports both discovery and conversion. With better product presentation, mobile-optimized layouts, and a smoother checkout flow, visitors can now browse and buy with ease. Whether people find the syrups through a workshop, an event, or organic search, the experience feels intentional and brand-aligned, helping turn curiosity into sales.
Before the redesign, visuals across pages felt disconnected. We introduced a cohesive visual identity that reflects the fresh, modern spirit of the brand while signaling a more premium experience. From typography and color choices to custom icons and image styles, everything now works together to leave a strong, lasting impression. This visual consistency not only builds recognition and trust, but also helps position MTL Craft Cocktails as a polished, high-end choice for clients looking to elevate their events.
With a fully optimized website and improved user experience, MTL Craft Cocktails has seen a measurable impact on engagement and conversions.
More private and corporate clients followed the new event booking flow, leading to a higher volume of qualified inquiries compared to the old website.
Craft syrup sales saw a significant lift after launch, thanks to a more intuitive online shopping experience and clearer product presentation.
Clearer service breakdowns and refined positioning helped justify premium pricing and encourage higher-value bookings.
Visitors spent more time on key service pages, engaging more deeply with the content instead of dropping off early.
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Let’s talk about how we can take your website from "good enough" into a digital tool that actually sells.
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