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Phonetico is a Canadian-owned VoIP provider offering reliable, cost-effective phone solutions for businesses. With a powerful product and satisfied customers, they had been growing strictly through word of mouth. But with increased competition and a desire to scale, it became clear they needed a strong online presence to support outbound efforts, SEO, and overall visibility.
Phonetico came to Pixelite looking for a website that would help them stand out in a crowded market. They needed to clearly communicate their value, generate leads through content and calls to action, and reflect the quality and trustworthiness of their service.
We used the following steps from our website transformation process to move forward:
With 3 clear goals guiding our process, we designed a strategic site that not only looked credible but actively worked to drive traffic and convert leads. We focused on performance, clarity, and user experience to give Phonetico a competitive edge.
We reimagined the homepage to clearly highlight what Phonetico offers, who it’s for, and how to take action. Strategically placed CTAs, benefits-driven copy, and a streamlined booking form through Calendly turned the site into a true sales tool.
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We created a modern, cohesive visual identity that communicated professionalism and approachability. Thoughtful design choices reinforced Phonetico’s reliability and helped users feel confident in their decision to reach out.
We optimized the site for SEO, added flexible content blocks for future updates, and built it to scale with Phonetico’s growing offerings. From custom solutions to vertical-specific pages, the site can evolve as the business does.
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The results were immediate and measurable. Phonetico’s new website became a core part of their sales strategy, helping them reach more of the right people and close more deals.
Within six months of launching the website, Phonetico saw a significant rise in sales, driven by stronger conversion rates and a more trustworthy brand presence.
With clearer messaging and improved visibility, the number of qualified leads grew fivefold compared to before the website.
More users explored multiple pages and engaged with content, signaling stronger interest and usability.
The redesigned flow made it easier for users to understand their pricing and reach out for more customized quotes.
- Phonetico Marketing Team
"We used to rely solely on referrals. Now, our website brings in consistent leads every week. The strategy, design, and attention to detail made all the difference."
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Let’s talk about how we can take your website from "good enough" into a digital tool that actually sells.
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